As the CFO of a major medical group, Mel has spent years mastering financial strategy, big-picture thinking, and managing multi-million-dollar budgets. But she’s not stopping there—

If you’ve ever felt stuck, overwhelmed, or like you’re spinning your wheels in your business, you’re not alone. I’ve been there, and let me tell you—it’s not because you’re not working hard enough, talented enough, or doing enough.

It’s because you’re not clear.

Clarity is the foundation of a magnetic personal brand, and without it, things start to feel messy. You’re constantly second-guessing your content, overthinking your offers, and wondering why it feels like you’re trying everything, but nothing is quite clicking.

Here’s the truth: Clarity changes everything.

Switching to Flodesk was one of the best decisions I’ve made for my business. It’s taken the stress out of email marketing and replaced it with ease and joy. If you’re ready to elevate your email game, I highly recommend checking it out—you won’t look back!

In this session, I had the absolute joy of capturing Allie—a repeat client and incredibly talented Real Estate Agent—in her gorgeous home alongside her sweet family (including her adorable pup!). Allie’s stunning space, her background in design, and her passion for creating thoughtful client experiences made this shoot extra special. There’s something magical about doing brand photography in a home that reflects who you truly are, and Allie’s session was the perfect example of that.

Read more about how in-home shoots can elevate your brand’s story and authenticity.

Working with Ellen Yin was an absolute blast! As the founder of Cubicle to CEO and host of the top-rated podcast, Ellen brought her big personality to our brand photography session. We captured everything from her new Podcast Cover to content for her website, including on-brand photos, GIFs, and videos. The best part? Ellen now has a versatile collection of content she can use across her social media to keep engaging with her audience.

Check out her podcast, Cubicle to CEO, and get inspired by her journey from corporate to CEO!

Let’s face it: marketing can feel overwhelming. But when you have a personal brand, everything becomes more focused. Your content, messaging, and visuals flow because you know exactly how to represent yourself and your business.